Behavioral science informs hemodynamics product design
Learn how product leaders collaborated with behavioral scientists to uncover ways to update a hemodynamics solution for the next generation.
The Optum hemodynamics solution is being redesigned to meet the increasing clinical demands and technological innovations, with a focus on reducing the customization effort and choice overload that currently challenges users in high-stress environments. Insights from a behavioral science approach involving interviews and testing with multiple health system participants are guiding the development of user-centric, efficient product concepts to enhance physician efficiency and patient care.